Cost here matters and you need to be very careful
The amount you purchase a stock as against the selling price will determine your return on investment.
As a trader or investor you need to be very careful because you could invest in one of the best company and you are overpaying for it. However, if not strategically done, you could end up losing your money.
As a result, we highly recommend that you seek advice from financial analyst who have experience and knows alot inclusive of the historical performance of the company you intend to invest in.
Simply put, the analyst will be able to use both technical analysis and fundamental analysis to determine if the stock is worth investing or not and also assist in determining the risk involve.